The true inspiration behind Vortic’s American Artisan Series is a simple idea that we had it right the first time. Before the United States got away from watchmaking in the mid-1900’s, we produced millions of beautiful, high-quality pocket watches that became more than just a way to tell time. The domestically made pocket watches became heirlooms that were passed down through generations, signifying the deep roots of quality manufacturing in America that, while covered with dirt, still exist today.
These are the timepieces that were a wedding gift for your great grandfather and a coming of age treasure for your grandfather. They are a piece of history, each one telling its own lively tale from a time past. And, they do it in a language that will speak to future generations because the heart of America is built into the bones of each watch. That is why they will continue to tick relentlessly, year after year after year. The American Artisan Series encapsulates the American spirit by adapting these workhorses in a way that is relevant today and preserving the tradition of building in the United States.